No code apps and outsourced product studios mean that there is more opportunity than ever for non-technical founders and traditional businesses to get into tech and succeed.

But, as more companies enter the market, they’ll be competing for a finite resource: our attention.

Listen to this...

“Follow effective action with quiet reflection. From the quiet reflection will come even more effective action” - Peter Drucker. 

As 2021 comes to a close, it's useful to reflect on what worked, what didn't and how your industry evolved. 

In this episode, you'll hear from ...

Did you know that 54% of all jobs in tech companies are non-technical, according to research by Glassdoor. This means there is plenty of opportunity for non-techies who want to transition into the world’s most lucrative and exciting sector.

Avoid these mistakes if you want to transition...

Creating a successful business is a huge feat, but even founders with profitable exits struggle when they first break into tech. Bryan Clayton co-founded Greenpal, the Airbnb for lawn mowing, after he sold his first business. But, his first business was a landscaping company, which meant that...

Money isn’t enough to hire the best product teams. If you want to hire great people to build your product, you need to convince them that your vision has potential. To do this, techies and non-techies alike need to come prepared.

Learning notes:

• A product is a solution to a problem someone...

Jennifer Byrne studied Psychology at university and went on to become the Chief Technology Officer of Microsoft US. Listen to this episode to learn how this liberal arts graduate transitioned into tech and became one of the most senior people in the industry. 

Learning notes from...

Lots of smart people want to transition into careers in tech, but don’t know how to get started. If that sounds like you, then listen to how Alexandra Soroko went from finance to tech leadership.

Today, Alexandra is Head of Merchant Sales at Visa in France, and connects fintech...

The number of technology oriented jobs is predicted to rise to 190 million in 2025, according to Microsoft. But, if you're a non-techie, how do you get in on that?

In this episode, you'll hear how three people transitioned into successful careers and tech, and learn how to apply their tactics to...

Consumer facing tech businesses like Uber aren’t just competing with other firms that provide a similar service. They’re competing with everything that vies for your attention.

This is why B2C tech businesses tend to be more innovative, better at design thinking and take...

95% of new products fail, according to Harvard Business School professor Clayton Christensen. But, usually this isn't because they are badly made, but because they don't solve the right problem.

Before you delve into product development, define the problem you are solving. In this episode, you'll...

Working in innovation at a large company can be a great way to join the tech boom for non-techies. But what do you do when you get there? 

Innovation leaders have a wide range of backgrounds. Some have deep tech expertise, and others are marketing pros. The innovation path a...

What’s technology for? Tech products can make our lives better and make businesses a lot of money. But, without a focus on the user and on the business, technology is an academic project at best, or just an expensive hobby.

In this episode, you’ll hear from Elisabeth...