To become SMART MONEY as an investor, founder or corporate innovator, you have to know what questions to ask about a product. This helps you spot signs of early success or early warning. 

Listen to this episode to learn what questions to ask and how to link product innovation to...

When an app has too many features and pop ups, most users get confused and frustrated. This is feature creep: when the product’s core functionality becomes hidden in too many options and things to do.

Feature creep happens when a team is determined to stay productive, but loses sight of its...

Does having $2 billion in the bank account and celebrity backing guarantee success for a consumer app? Not necessarily.

Listen to how one company burned through almost $2 billion and had to shut down their app after just 6 months. Learn what Quibi did wrong, so you can avoid their mistakes.

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Developers don't work in the same ways as non-technical professionals. If you don't know how to work with developers, you can waste thousands of dollars and get very frustrated, as you'll see from the story Sophia shares on this week's episode.

Learning notes from this episode:

• A...

If you have an idea for a new product in a traditional business, you will probably have to work on an extensive plan before you do anything else.

This is not how it works in tech companies. When the likes of Airbnb and Slack bring new apps or features to market, they use the Sprint Method. It is...

No code apps and outsourced product studios mean that there is more opportunity than ever for non-technical founders and traditional businesses to get into tech and succeed.

But, as more companies enter the market, they’ll be competing for a finite resource: our attention.

Listen to this...

Every app and site is made up of lots of different tech tools and languages. Like a house, one part is built on top of another and they need each other to function. If one part of the structure breaks, the rest can fall down too. 

These are called...

Why do some products go viral and others die a quiet death? The answer lies in growth hacking. 

Growth hacking is a type of marketing that combines working on the product, which is an inside job, and working on promotion, which is an outside job. It is a new discipline born with the tech...

Worldwide spending on Google Play and the Apple App store is projected to reach $171 billion in 2024.

The opportunity in making apps and investing in them is huge, but what exactly is the app economy? Before you get started, you need to know the key differences between the Apple and Android...