35. Apple vs Android: An Introduction To The App Econom‪y‬

apple business strategy google mobile apps Feb 24, 2021

Worldwide spending on Google Play and the Apple App store is projected to reach $171 billion in 2024.

The opportunity in making apps and investing in them is huge, but what exactly is the app economy? Before you get started, you need to know the key differences between the Apple and Android ecosystems.

They cater to different audiences and make money in different ways. Listen to this episode to learn why.

Learning notes from this episode:

  • While there are more apps on the Google Play store, Apple apps account for 70% of all revenue generated on Apple and Google combined.
  • Apple users are wealthier than Android users. The median iPhone app user earns $85,000 per year, which is 40% more than the median Android phone user.
  • Most apps on Apple monetize via subscriptions and in-app purchases, while Android apps make money via advertising.

 

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Listen here on Apple Podcasts

Listen here on Spotify.

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