Great design is at the centre of the apps and sites we love. Bad design can kill a product, even if the underlying technology is world class.

Knowing how to hire the right designer and work with them effectively is a key skill all product makers need to have to succeed.

Listen to this episode to...

In this episode Sophia Matveeva talks to Rags Vadali about what product management is, what PMs do and what you need to get a job in PM.

Rags Vadali has managed product at Google, Facebook and various start-ups, and like Sophia, has an MBA from Chicago Booth. This interview is an...

In this episode Sophia Matveeva covers the top five mistakes non-technical founders make, most of which she made herself. 

The main five mistakes to avoid are:

• Don’t make developers your first hires. Your first hire should be a User Experience designer
• Don’t confuse...

Listen to learn how and why corporates acquire technology startups. Understand why traditional businesses like Lululemon buy technology companies like Mirror, what red flags corporates look out for and how to startups can prepare themselves for acquisition.

In this episode, Paul Cuatrecasas, a...

David Segura is a perfect example of how non-techies can thrive in technology. His first venture, Giant Media, was a native video advertising exchange which David sold for millions to an ad tech company backed by TPG & JMI in 2014. Since then David has invested in almost 50 startups, many of...

Tech products like apps, sites and algorithms are constantly evolving. Every time an app is released, its makers track how people use it. They use that information to improve it for the next release. 

Traditional products like the chair you are sitting on, are just made and sold to you. The...

Robyn is the CEO & Founder of HER, the world’s largest brand for LGBTQ women & queer people. Their app is home to 5 million people across the world, with dating and community connections, and their events run in 15 cities, hosting 50,000 people per year.

She is also an alumna...

Design is not just what it looks like and feels like. Design is how it works - Steve Jobs

Great design is vital if you want your app or site to succeed. Having great code is meaningless if your users cannot understand how your product works, or simply don't enjoy using it. Intuitive and easy to...

After about a year of working with developers, a designer and a community manager to build Enty products, I started feeling pretty good about myself. After all, I started out with no idea about how apps or algorithms, and here I was with both. I even had a happy team. Go me!

So I decided that we...

David Segura is a perfect example of how non-techies can thrive in technology. His first venture, Giant Media, was a native video advertising exchange which David sold for millions to an ad tech company backed by TPG & JMI in 2014. Since then David has invested in almost 50 startups, many of...

A non-technical founder’s job is not to learn to code, but to successfully manage the technology production process and make sure it aligns with business goals. To do this successfully, non-technical founders need to understand technology workflows, learn how to ask the right questions and...

None of us expected this week. We were going to go on vacation, speak at conferences and pitch new clients. And now, we are sitting at home, seeing a constant stream of frightening news flow.

And yet, I am choosing to see this as an opportunity, both for my career and my...