You can login to Bumble with Facebook and Uber uses Google maps. This happens because Uber's servers are connected to Google via a special widget called the API.

In this podcast episode, Sophia Matveeva teaches what APIs are and how companies can use them to grow users and revenue. This is a great ...

When was the last time you said to yourself "today, I really want to use a glass?" Probably, never.

Yet, you've used a glass many times to solve the problem of bringing a liquid to your mouth.

In the context of technology, it’s so easy to think of a product as an app, or a site or an algorithm. But, t...

In this episode Sophia covers two tech terms you'll hear if you build apps and sites: the back end and the front end. Most apps and sites need to have both to function.

Listen to this episode for a simple non-techie explanation of the back end and front end, what they do and who should build them. ...

In this episode tech entrepreneur and Chicago Booth MBA Sophia Matveeva covers what algorithms are, how they are made and when rubbish data creates rubbish algorithms. Hear how Amazon’s recruiting algorithm experiment went horribly wrong.

Don't let the term algorithm scare you. It's just another wo...