33. What Is A Product?
Feb 10, 2021
When was the last time you said to yourself "today, I really want to use a glass?" Probably, never.
Yet, you've used a glass many times to solve the problem of bringing a liquid to your mouth.
In the context of technology, it’s so easy to think of a product as an app, or a site or an algorithm. But, that’s actually the backwards way of doing it.
Every product is a solution to a problem experienced by a human.
For example, if you want to take a sip of water, or this delicious looking cocktail, you use a glass. You don’t wake up thinking “today is a day I get to use a glass! Yey!”
If you do, then send me whatever you put in your cornflakes!
We can actually take this definition further and see an entire company as a solution to a problem. This is basically why companies get acquired: either because they make a solution or they are the solution.
This is the logic Walmart used when it acquired Jet.com for $3.3bn in 2016 to compete with Amazon.
By expanding the definition of what a product is, we can build companies and careers with more longevity.
Tune in to today’s podcast to delve deeper of what a product really is, and how successful companies have used it to survive and thrive.
Listen here on Apple Podcasts.
Listen here on Spotify.
...
Do you have a brilliant app idea and no tech knowledge to build it? Get your FREE guide here.
To watch the full session on video and access learning notes, join the Tech for Non-Techies membership community. As a community member, you'll get:
- Weekly live masterclasses with global experts
- Mini-course on how to go from idea to live app
- Supportive Online Community
- Library of masterclasses
- Monthly live coaching with Sophia Matveeva, tech entrepreneur & Chicago Booth MBA
- Exclusive Resources & Perks
Learn more and sign up at https://www.techfornontechies.co/membership
Sign up to our mailing list!
Be the first to hear about offers, classes and events
