Design Thinking, first developed at Stanford, is the strength behind tech companies like Airbnb and Snap. Great design was the foundation of Apple and Steve Jobs's obsession.

Design Thinking is a methodology for making decisions, and knowing when to pivot and when to preserve.

You can design...

Product makers know how to make a product. But technologists do not know whom the product is for and what their aim is.

When it comes to working with the tech product team, a business leader's job is to represent the user and their needs.

Listen to this episode to hear three key insights...

Why do you keep checking your phone, even when you’re trying not to? It's because the apps on your phone use the Hook Model. described by Nir Eyal in his book Hooked: How to Build Habit-Forming Products.

To learn how apps like Instagram, LinkedIn and Vivino keep us coming back to our...

"Successful entrepreneurs don't have better ideas, they have a better process," says Eric Reis in The Lean Start-Up. To learn how to innovate with speed, listen to this week's episode.

Learning notes from this episode:

• “A start-up is a human institution designed to create a...

Design is often at the core for why products go viral or flop. But, how can you tell good design from bad right at the start? How do you hire the right people and avoid costly mistakes?

That’s what you’ll learn on this episode.

Learning notes:

• User experience designers, not...

”Most people make the mistake of thinking design is what it looks like. People think it's this veneer — that the designers are told, 'Make it look good! ' That's not what design is. It's not just what it looks like and feels like. Design is how it works,” - Steve Jobs 

In...

If you have an idea for a new product in a traditional business, you will probably have to work on an extensive plan before you do anything else.

This is not how it works in tech companies. When the likes of Airbnb and Slack bring new apps or features to market, they use the Sprint Method. It is...

Consumer facing tech businesses like Uber aren’t just competing with other firms that provide a similar service. They’re competing with everything that vies for your attention.

This is why B2C tech businesses tend to be more innovative, better at design thinking and take...

95% of new products fail, according to Harvard Business School professor Clayton Christensen. But, usually this isn't because they are badly made, but because they don't solve the right problem.

Before you delve into product development, define the problem you are solving. In this episode, you'll...

Design is not just what it looks like and feels like. Design is how it works - Steve Jobs

Great design is vital if you want your app or site to succeed. Having great code is meaningless if your users cannot understand how your product works, or simply don't enjoy using it. Intuitive and easy to...