78. Introduction to UX design for Non-Techies with Sang Valte

Design is not just what it looks like and feels like. Design is how it works - Steve Jobs

Great design is vital if you want your app or site to succeed. Having great code is meaningless if your users cannot understand how your product works, or simply don't enjoy using it. Intuitive and easy to use design lies at the heart of tech giants like Facebook and startups like Peanut. A career in UX design is also a great way for non-technical professionals to participate in the tech boom.

Watch this video to learn from Sang Valte, Design Standards Board member at General Assembly and ex-Head of Design at leading multinational UX agency Tigerspike.

•  What User Experience design is
• What sits in the UX umbrella
• How to work with UX designers to make great tech products

This session is presented by Sophia Matveeva, Enty founder, Forbes contributor and Chicago Booth MBA (seen in Financial Times, Wall Street Journal etc). Say hi to Sophia on Twitter https://twitter.com/SophiaMatveeva

This event is part of the Tech For Non-Techies series. To join more events and see useful resources, go to https://www.techfornontechies.co/

About the speakers

Sang Valte

Sang Valte has worked in User Experience Design for 15 years. He sits on the Design Standards Board for General Assembly, and has led design at international agency Tigerspike in London and in Tokyo. Sang is a self taught designer, and believes that empathy, rather than formal training, is the key to being a great UX designer.

Moderated by Sophia Matveeva

Sophia Matveeva is the founder of Enty, a retail tech platform that connects consumers, stylists and brands. The company won App of the Day by Mashable, and Grazia named Enty one of the ‘world's best fashion tech startups’. Sophia also runs the Tech For Non-Techies education community. Sophia has advised Chicago Booth’s New Venture Challenge and the Microsoft x London College of Fashion incubator. Sophia is also a contributor to the Financial Times, The Guardian and Forbes on entrepreneurship and technology. She holds an MBA from Chicago Booth, and a BSc (Hons) in Politics from Bristol.