222. Product vs Marketing problems Oct 02, 2024

If you want to make a successful product, or have a great career, what do you need to focus on today?

Listen to this episode to find out.

 

Timestamps

00:00 Introduction 

02:06 Product vs. Marketing Problems

03:00 Job Interview Example

05:11 Experience v Networking

06:41 Retention...

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111. B2C vs B2B start-ups Aug 10, 2022

The biggest difference between business to business and consumer facing ventures is how they grow. The growth curve and costs of B2B vs B2C growth is what surprises (and sinks) many start-ups.

Learning notes from this episode:

  • Business to consumer start-ups growth through paid marketing. If...
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79. Why human insight will drive success in tech in 2022 Dec 28, 2021

No code apps and outsourced product studios mean that there is more opportunity than ever for non-technical founders and traditional businesses to get into tech and succeed.

But, as more companies enter the market, they’ll be competing for a finite resource: our attention.

Listen to this...

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59. What on Earth is growth hacking? Aug 11, 2021

Why do some products go viral and others die a quiet death? The answer lies in growth hacking. 

Growth hacking is a type of marketing that combines working on the product, which is an inside job, and working on promotion, which is an outside job. It is a new discipline born with the tech...

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36. How To Validate Your Product Mar 03, 2021

It's so tempting to dive into making a product the moment you have an idea. But, this is a sure way to lose time and money.

Before speaking to developers or designers, take a deep dive into the users and the problem you are aiming to solve. This is an ideal opportunity for non-techies to shine:...

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