If you think product development comes after business strategy, you're leaving money on the table and falling behind your competitors. Don’t do that.

In this episode, you'll learn why smart business leaders are using prototypes as a strategic weapon - so you can do it too.

You'll...

Have you ever wondered why some people find smart innovative solutions to problems, and others stay stuck?

In this episode, you'll learn you a simple technique that innovators use to make new products and solve business challenges.

And you can also use this methodology for any area of...

Burberry was the first luxury brand to get on Facebook.

By pivoting their image from fusty old raincoat maker to social media star, the brand appealed to millennials.

The share price rose 4x and the CEO became the highest paid chief executive on the London Stock Exchange!

Listen to this...

The Design Thinking market is growing and Logitech's ex CEO Bracken Darrell credits it with increasing shareholder returns 10 times. 

But, Design Lead Caoimhe Kelly believes Design Thinking doesn't fully encompass what a designer does.

She says that to invent a new product or launch a...

The Design Thinking market is predicted to grow 5x more than the US economy in 2024. This is because C Suite decision makers are choosing to buy design thinking and innovation services.

Listen to this episode to learn how to make the most of this trend for your careeer, whether you're a...

Design methodologies help businesses make more money and build products users love.

Learn how this works from industrial designer and YouTube star John Mauriello.

In this episode you will learn:

• What industrial design is
• Why design thinking helps companies succeed
• What a user interview...

“A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem” - Don Norman. 

Don Norman was Apple's first user experience architect and is revered for his expertise in design, usability engineering, and cognitive...

Before the advent of the iPhone, Logitech was a boring but successful company, making $2 billion per year. They made functional but ugly computer mice at affordable prices.

But when the world moved from PC to mobile, its revenues tanked and its future looked bleak.

The board knew they had to make...

To succeed in the Digital Age, traditional business skills are no longer enough. Business Leaders need a new skillset: Digital Leadership.

This doesn't mean learning to code or taking a Python course. (Thank God!)

Instead, it means learning how to collaborate effectively with developers and data...

Listen to this episode to get Sophia Matveeva's recommendations to hone your digital mindset.

In this episode, you'll hear the top lessons from each book and why they matter.

• The beginners' guide: Swipe to Unlock: The Insider’s Guide to Tech and Business Strategy
  • Listen to this...

"You can design your work life as an employee or a business owner. Design thinking is for people like you, whether you receive the paycheck or sign the paycheck," Bill Burnett, Stanford School of Design.

In this episode you will learn how to use Design Thinking to make decisions and move towards...

Listen to this Office Hours session with Sophia Matveeva MBA. Questions covered in this episode:

• Should I do an MBA or a Computer Science degree?
• What's the difference between Product Management roles in deep tech vs standard businesses?
• What tech trends are the ones to watch right now?
• How do...